Postcards/Flyers

Redesign #1

Redesign #2

These postcards/flyers were developed as part of NAEIR’s outreach and recruitment efforts and required both original design development and later adaptation following a company-wide rebrand. I initially designed the materials from the ground up, establishing layout, hierarchy, and visual flow, and then reworked the designs to align with updated brand colors, typography, and logo standards while maintaining clarity and consistency across formats.

In addition to layout and typography, I curated and produced supporting imagery, including custom product collages and branded packaging visuals created using Adobe Photoshop. Final layouts were executed in Adobe InDesign with careful attention to print specifications, image quality, and readability. This project highlights my ability to design flexible marketing materials that evolve with brand changes while remaining cohesive, polished, and production-ready.

Brochures

Front

Back

As part of my senior capstone in Graphic Communications and Advertising, my team was tasked with developing a comprehensive branding proposal for a real client. During this time, the Journalism and Mass Communications (JMC) Department was exploring a rebrand, and I successfully advocated for our team to partner with the department as our official client.

Working collaboratively, we developed strategic marketing materials aimed at prospective students, including the brochures shown here. These pieces were designed to clearly communicate program offerings, highlight department strengths, and present a cohesive visual identity that aligned with the department’s evolving brand direction.

Info-graphics

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Packaging

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T-Shirts