LOGOS
Goldie’s Fish Emporium
As part of a Graphic Communications course, I completed an extensive branding project focused on developing a logo for a fictional business. The concept centered around a goldfish mascot, which became the primary inspiration for the final mark. I hand-illustrated the goldfish during the initial sketching phase, and the character—affectionately nicknamed “Finny” (short for Phineas)—proved to be such a strong visual anchor that it was carried through into the final logo design!
MSU Ads Club
While serving as the elected treasurer of this organization, I was also tasked with designing a logo that members could confidently represent at club functions and events. Collaborating with fellow officers and members, I developed a mark that was ultimately used on graduation stoles and is planned for continued use across future club memorabilia and promotional materials.
Painted Frog Co.
This logo began as a spontaneous creative challenge—an opportunity to push my versatility and respond to an unconventional prompt. Given the concept of “a frog in a cup,” I developed a playful, illustrative mark that balanced humor with strong composition and clarity. The final design resonated so well that it was later printed as a custom flag, demonstrating the impact even lighthearted branding can have when executed thoughtfully.